Data Visualization Portfolio
Strategic analysis dashboards and customer intelligence platforms that transform complex data into actionable insights for growth-focused brands.
Naturium: Strategic Analysis Dashboard
Post-Acquisition Brand Intelligence
Interactive strategic analysis dashboard for Naturium skincare featuring post-acquisition market insights, competitive radar charts, consumer sentiment analysis, and growth opportunity mapping.
- Executive KPI summary with 4 key metrics
- Competitive landscape radar charts vs CeraVe, The Ordinary, and more
- Consumer sentiment word cloud and FAQ system
- Impact vs effort bubble charts for opportunity sizing
e.l.f. Cosmetics: Strategic Analysis Dashboard
Competitive Intelligence & Market Position
Comprehensive strategic dashboard for e.l.f. Cosmetics analyzing competitive positioning against NYX, Colourpop, and Glossier with market share breakdowns, brand perception scoring, and digital engagement metrics.
- Market share doughnut chart with competitive breakdown
- Brand radar comparison across 6 key dimensions
- Interactive consumer FAQ accordion system
- Strategic recommendations with priority scoring
Customer Analytics Dashboard
Data-Driven Customer Intelligence
Interactive customer analytics dashboard analyzing $30.6M in transactions across 970 customers. Features customer lifetime value segmentation, product performance analysis, and revenue distribution insights.
- Top 20 customers and products bar charts
- Revenue distribution by customer segment
- LTV segmentation: Mega, High, Medium, Growing tiers
- Searchable and filterable customer data table
Travelon: Digital Experience Transformation
90-Day Growth Audit & PDP Redesign
Full client audit for travelonbags.com: revenue leak analysis ($61K+/month), site audit findings, 90-day roadmap, and interactive PDP before/after prototype. Shows how UX, PDP, and SEO fixes recover lost conversion.
- Lost revenue breakdown by issue with conservative estimates
- Health radar: current vs 2026 standard
- Interactive 90-day roadmap with task details
- PDP prototype: current vs optimized (sticky ATC, security badges, FAQs)
Dr. Sam's: Digital Experience Audit
Revenue Recovery & AI Visibility
Client audit for drsambunting.com: £65,700/month revenue leak analysis across five fixable gaps (country overlay, PageSpeed, sticky ATC, AI visibility, keyword cannibalization), site audit findings, keyword table, and 90-day roadmap.
- Revenue leak breakdown: Country overlay, PageSpeed, Sticky ATC, AI visibility, Keyword cannibalization
- Current vs target health radar chart
- Site audit: speed, schema, UX, keyword cannibalization
- 90-day priority roadmap (Stop the bleeding → Lift the ceiling → Own the category)