The opportunity for Dr. Sam Bunting
Stop the leak. Then start growing.
Dr. Sam Bunting has built one of the UK's most credible dermatology-led skincare brands — 150,000+ loyalty members, a strong subscription programme (Flawless365), and a founder whose clinical authority drives trust. The brand is ready for the next phase. The constraint isn't awareness or marketing spend. It's that revenue is leaking before it can be captured, and growth levers aren't fully activated.
Our approach: First, stop the leak — fix the friction points that turn browsers into bouncers. No endless technical rabbit holes; we focus on the changes that move the needle. Then, unlock growth — build the authority, subscription, and lifecycle systems that compound revenue. The goal isn't a long list of fixes. It's a clear path from £12M to £24M.
Site Health Scorecard
Current performance across six dimensions — audit scores out of 10
A Google Lighthouse mobile score of 45/100 and a Speed Index of 4.2 seconds directly suppress conversion rate on the 60% of sessions arriving via mobile. Every second of delay costs ~7% in conversions (source: Google/Deloitte research). The brand's exceptional social proof and personalisation scores mean the audience is engaged — they're just hitting friction before they can buy.
Technology Stack — Detected
What's running under the hood and where it creates risk
⚠ Conflict Risk
Recharge + Shogun + Klarna — JavaScript conflict on Safari causing checkout failures on subscription PDPs. Nacelle headless middleware detected but underoptimised, creating render latency.
Cloudflare Rocket Loader + Shogun interaction identified as likely LCP culprit.
🟡 Underutilised
Klaviyo — Routine Finder quiz data exists but segmentation is not fully leveraged for personalised sequences.
Smile.io — 150K members, high redemption rate, but loyalty points cannot be redeemed against subscription orders. A significant missed opportunity.
✓ Working Well
Triple Whale — paid attribution is solid.
Gorgias — CX infrastructure in place.
Flawless365 / Recharge — subscription foundation is strong, but needs operational and UX refinement to reduce churn and manual overhead.